Tag Archives: Abu Dhabi

Social Media in Journalism

American newspapers are developing a focus on creating and maintaining a strong social media presence. Reaching out and connecting with  audiences (by these publications) is a high priority. Making sure news is broken to the people with the most accurate information possible, in the most timely manner is a very high priority. Ergo, publications and their reporters create Twitter accounts to keep with the demand for news immediately. The Americans make social media work for them (except, with the Boston bombings, the Newton shooting).

Indian newspapers, however, do not see the need to expand their presence to the Internet. Their print editions are in great, growing demand. This website explains the situation succinctly. However, start-ups by the current generation of youth do understand the need for an online presence. NH7 combines the two worlds in a very effective manner – they have reporters and photographers on the ground covering gigs and musical events who then post their reviews and articles on the website from wherever they have an Internet connection.

Publications in United Arab Emirates have a website for their print edition, but for the people, the physical copy is more popular than the website. Take the website for Abu Dhabi Week as an example. The layout is the same as the print edition. The interactivity between reader and the magazine is minimum (on the website, anyway). However, once the copies are distributed to its pickup locations, they are all gone within the day.

The United States news agencies have integrated social media in their stride fairly seamlessly. The rest of the world is still catching up. But is the integration really that necessary for every country?

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