One of the articles I worked on today was about the director of Truman Veterans Hospital leaving for a job at the Central Texas Veteran Health Care System (I had to check my notes to make sure I remembered the name correctly).
After I was done making a list of possible questions I should I ask the director (Sallie), I took a look at the list of questions and notes of an interview I conducted about a similar story – one of the hospitals in Columbia is getting a new president and CEO, Jim.
As I typed up the article, I realized how two similar stories need to be approached differently. The city (ergo the readers) should know what kind of a person is about to join their community and professional circles. The city should also be aware of the importance and impact of the person leaving.
The article I wrote on Jim focused on his professional achievements and history. It only had a couple of paragraphs about himself and his family.
The article I wrote about Sallie, however, focused on her personal story with professional overtones (that sounded like a makeup tutorial).
Of course, that is not a template for all stories along the same veins, but I feel like a genius for making this observation.
PS – I may have been a little too liberal with the word ‘genius,’ although I do not regret using it.